The Zebra promises to make comparing car insurance quotes fast, free and simple. The company says it delivers “insurance in black and white,” and allows you to compare insurance quotes from more than 200 insurance companies.
How it does that is through the use of internet search marketing, both paid and organic. The Zebra’s business model is to use search marketing initiatives to attract prospective car insurance shoppers to its site. These shoppers are then provided with comparative car insurance quotes.
The Zebra is a licensed agency, which means the company gets paid a commission when users purchase a car insurance policy through its comparative quoting site. The Zebra was founded in January 2012 and is based in Austin, Texas.