Square One was started by a team of experienced professionals who, after years of working in the insurance industry, recognized that traditional home insurance wasn't meeting the needs of most consumers. Most industries - from telecommunications to electronics to banking - have evolved in the last 20 years. The home insurance industry, on the other hand, hasn't changed since the 1970s.
Without the burden of antiquated processes and systems, Square One has developed an entirely new home insurance policy designed to meet the needs of consumers today. The company went one step further and eliminated all unnecessary complexities built into traditional policies so that it would be both convenient and easy for people to personalize their policies. It sells and services all policies by phone and online from its head office in Vancouver, British Columbia. This allows the company to keep its overhead costs low, so it can pass on the savings to its customers.