Root was founded on the belief that insurance is a broken industry and set out to reimagine it.
Root started by tackling the archaic car insurance industry. Unlike traditional car insurance companies that base rates on demographics, like age or marital status, Root uses smartphone technology to base rates primarily on driving behavior. As a result, good drivers can save hundreds. And the entire Root experience lives in the simple and easy to use
Root also offers renters insurance. Conveniently located in the Root app, you can get affordable and hassle-free coverage to protect your stuff—and yourself—with just a few taps. Renters starts at just $6/month when bundled with Root car insurance.
Download the Root app to get started. Once you have a car insurance policy, you can view your insurance card, add drivers and cars, customize your coverage, request Roadside Assistance (included in every policy), and submit a claim—all in the app.
Renters insurance is also located in the Root app. With just a few taps, you can choose the coverage plan that best fits your needs and budget, and you can easily add your landlord to your policy. You can then make payments and find all of your policy information quickly and conveniently in the app.
Root is growing quickly. If your state is not yet offering Root, you can go to joinroot.com/availability, provide your name and email, and get notified when Root is available in your area.
Exclusive Benefits and Discounts
Lyft on Us Program: Three holidays a year, Root Insurance sends policyholders Lyft credits for free rides.* (Holidays are more fun when you don’t have to drive.)
Referral Program: When you create an account with Root, you get a personalized referral link to share—it’s Root’s way of saying thanks. Once each friend takes their test drive and gets a quote, you both get a cash bonus offer. You can earn up to $1,000.*
Safe Driving Discount: By basing rates primarily on how people drive, Root saves good drivers hundreds.*
Tesla® Autopilot Discount: Self-driving cars crash less, so insurance rates should be adjusted. Root is the only company in the industry currently offering this kind of discount.
*Not available in all states