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How do customers rate PURE?

are likely to renew their policy
are likely to renew their policy
are likely to renew their policy

PURE: Compare Ratings & Insurance Coverage in 2024

PURE (Privilege Underwriters Reciprocal Exchange) is a member-owned insurer and a part of the PURE Group of Insurance Companies, a specialist group of companies serving the personal insurance needs of financially successful families across the United States. Collectively, the companies that make up the PURE Group benefit the PURE membership by creating excellent financial strength and providing a strong sense of alignment. PURE Insurance offers high-value insurance to customers.

What coverages does PURE offer?

PURE Private Fleet Auto Insurance

PURE's auto insurance program, Private Fleet, is designed for families who own more cars than there are drivers in the household. By virtue of the fact that not all cars will be driven at the same time, there are lower premiums that can be offered.

All of the vehicles in the household are covered under one policy including collector cars and motorcycles.

Features include:

PURE’s High Value Home Insurance

This policy is designed to protect homes that are above average in value.

The policy includes coverages not seen in most home insurance policies:

  • Pet Medical coverage
  • Guaranteed Replacement Cost
  • Sewer and Drain Backup Coverage
  • Equipment Breakdown Protection
  • Extended Jewelry Protection

What are PURE's other coverages?

Watercraft Insurance: PURE provides coverage for a variety of boats with agreed value coverage and a range of other features.

Flood Insurance:a comprehensive flood insurance program is available that goes above standard policies.

Pure also offers coverage options on the following:

What more do you need to know about PURE Insurance?

To learn about PURE Insurance, find a broker, request a proposal, make a payment, visit PURE's website. Members also have access to the PURE Member Portal where they can view identification and policy documents, track claims, contact third parties involved, and log payments.

Before making any final decisions on your insurance company, it is important to learn as much as you can about your local insurance providers, and the coverages they offer. Call your local insurance agent to clear up any questions that you might have. Questions to consider asking include, "What is the best coverage plan for me/my family/my situation?" "What are the minimum coverage requirements in my state and what form of coverage do you recommend?" "Do you guys offer any bundle discounts if I take out both my auto insurance and home insurance with you?" and "What is the average rate of insurance quotes you guys offer?"

Before making any big insurance decisions, use our free tool to compare insurance quotes near you. It's simple, just plug in your zip code and we'll do the rest!

What states does PURE do business in?

PURE sells car, homeowners and motorcycle insurance in 49 states and Washington, D.C.. See the state PURE sells in below and click the link to see how PURE compares to the other top companies in that state.

pure insurance banner image showing family enjoying company around an outdoor table

States PURE ranks in top 10 for car insurance

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PURE mission

We are dedicated to making our members smarter, safer, and more resilient so they can pursue their passions with greater confidence.

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