Insure.com says it provides “a comprehensive array of information on life, health, auto and home insurance,” and the site does have a library of articles on these topics. But that’s not all Insure.com does. It’s also an online lead generation marketplace, where consumers can obtain comparative car, home, life and health insurance quotes after sharing their personal information.
Insure.com is owned by QuinStreet, an online marketing company that operates multiple websites dedicated to generating insurance customer leads. Insure.com’s site allows customers to provide their personal information, and an insurance company, one of QuinStreet’s “affiliate partners,” will provide a price quote. According to customer feedback, this typically happens over the phone. QuinStreet, Inc. also is a licensed insurance agency, so the company can receive commissions from other agents and the insurance companies they are appointed to do business with.
Based in San Mateo, CA, QuinStreet and Insure.com have been in business since 1999.