EverQuote was incorporated in Delaware on August 21, 2008, and is based in Cambridge, Massachusetts.
EverQuote refers to itself as an online marketplace for car insurance. The company is an internet marketing firm that works with business partners, usually insurance companies and/or insurance agents, to help those business partners acquire new customers. That's what some in the industry refer to as a lead generation (“lead gen”) firm. In other words, they do not offer insurance policies. They just connect customers looking for a policy to insurance providers.
EverQuote's business model is to acquire leads from internet users who are interested in receiving car insurance quotes. EverQuote sells those leads to insurance companies and agents who then solicit prospective customers via email or telephone. That's how the company makes its money.
How Do Customers Connect with EverQuote?
EverQuote's most common method for acquiring prospective customer leads is the use of paid online search (banner display advertising) with messaging that often refers to a “brilliant, tiny, Boston-based company that is disrupting a 200 billion dollar industry.”
You might see their ads pop up in your Google search. Ads can also generate on blogs and other related sites that mention insurance and other common search terms. EverQuote aims to connect with insurance shoppers before they officially start their search.