Best Life Insurance in Wisconsin for 2025 (Your Guide to the Top 10 Companies)

State Farm, Nationwide, and Prudential offer the best life insurance in Wisconsin. State Farm offers the lowest term rates at $22 monthly, and Nationwide provides optional riders for customization.

Life insurance costs in Wisconsin vary significantly, with State Farm and Mutual of Omaha having the cheapest life insurance in Wisconsin. Substantial savings are available through bundling discounts of up to 17% and non-smoker benefits of up to 12%.

Company	Rank	Bundling Discount	A.M. Best	Best For	Jump to Pros/Cons
	#1	17%	A++	Customer Service	State Farm
	#2	18%	A+	Coverage Options	Nationwide
	#3	12%	A+	Living Benefits	Prudential
	#4	9%	A++	Financial Planning	Northwestern Mutual
	#5	13%	A++	Annual Dividends	MassMutual
	#6	8%	A+	Affordable Rates	Mutual of Omaha
	#7	7%	A+	Wellness Programs	John Hancock
	#8	14%	A++	Financial Strength	New York Life
	#9	11%	A+	Term Conversion	Banner Life
	#10	16%	A	Global Coverage	AIG

Most providers offer multiple policy types, including term, whole, universal, and life insurance companies that cover funeral expenses. Stop overspending on life insurance. Use our tool to compare rates from top providers near you.

What You Should Know

• State Farm leads Wisconsin life insurance companies with the lowest term rates, starting at $22 monthly
• Nationwide provides Wisconsin customers with 37 optional riders for policy customization
• Prudential whole life insurance features living benefits that cover up to 14 critical illnesses

#1 – State Farm: Top Overall Pick

Pros

• Term Life Rates: Lowest term life rates in Wisconsin start at $22 monthly, with an additional 20% loyalty discount for 5+ year customers.
• Agent Network: As mentioned in our State Farm insurance review, its extensive network of 892 local Wisconsin agents provides personalized customer service with 24/7 claims support.
• Discount Potential: Industry-leading discount potential on Wisconsin life insurance when combining non-smoker (7%), healthy lifestyle (5%), bundling (17%), loyalty (6%), and auto pay (4%) discounts.

Cons

• No Simplified Issues: Wisconsin residents seeking quick coverage are not eligible for simplified issues or no-medical exam policies.
• Digital Platform: The digital policy management platform lacks real-time claim tracking features from competitors.

#2 – Nationwide: Best for Coverage Options

Pros

• Policy Selection: Nationwide life insurance in Wisconsin includes five policy types with 37 optional riders.
• YourLife Platform: YourLife online platform enables Wisconsin clients to adjust coverage, file claims, and manage beneficiaries digitally.
• Business Coverage: Small business coverage programs offer up to $5 million in coverage with specialized riders for Wisconsin entrepreneurs.

Cons

• Premium Rates: Term life premiums increase by 47% for those over 50 versus other Wisconsin providers. Compare more rates in our Nationwide review.
• Health Classification: Some policies require additional medical screening compared to other Wisconsin insurers.

#3 – Prudential: Best for Financial Strength

Pros

• Asset Management: With $2.1 trillion in assets, Prudential ensures long-term stability for Wisconsin policyholders. Learn more in our Prudential Insurance review.
• Living Benefits: The Living Benefits rider covers 14 critical illnesses and provides up to $250,000 in early benefits for Wisconsin customers.
• Payment Structure: Flexible payment structure allows Wisconsin clients to choose from 8 payment schedules, including bi-weekly options.

Cons

• Bundling Discount: Its 12% bundling discount falls 5.8% below the Wisconsin market average of 17.8%.
• Local Agents: There are only 47 local agents across Wisconsin, with limited coverage in rural counties.

#4 – Northwestern Mutual: Best for Financial Planning

Pros

• Integrated Planning: As one of the best life insurance companies with long-term care withdrawal options, it offers integrated financial features that combine life insurance with retirement planning.
• Customized Algorithms: Customized algorithms factor in 15 Wisconsin-specific economic indicators for personalized coverage recommendations.
• Financial Planners: A network of 234 certified financial planners across Wisconsin provides free annual policy reviews worth $450.

Cons

• Premium Rates: Premium rates average 31% higher than Wisconsin competitors for comparable coverage.
• Application Processing: The 27-day average application processing time is 12 days longer than the Wisconsin market standard.

#5 – MassMutual: Best for Annual Dividends

Pros

• Dividend History: Wisconsin whole life insurance earns annual dividends, and MassMutual has a 152-year dividend payment history with $1.73 billion paid to policyholders.
• Business Planning: Business succession planning covers up to $50 million with specialized riders for Wisconsin company transitions.
• Policy Conversion: Policy conversion program allows term-to-whole life switches within 10 years without new medical exams, saving Wisconsin clients $675.

Cons

• Online Quotes: The online quote system is limited to policies under $250,000 for Wisconsin residents.
• Medical Underwriting: Medical underwriting requires full health screens for 87% of Wisconsin applicants, compared to the competitor's average of 65% (Read More: Life Insurance Companies That Specialize in Higher Risk).

#6 – Mutual of Omaha: Best for Affordable Rates

Pros

• Term Life Policies: Term life policies start at $27 monthly for Wisconsin residents, 18% below the state average.
• Express Underwriting: Express underwriting approves 73% of Wisconsin applications within 48 hours for policies up to $300,000 (Read More: Best Life Insurance Companies That Cover People Denied by Other Companies).
• Senior Coverage: Specialized senior coverage includes guaranteed acceptance up to age 85, with fixed rates starting at $98 monthly.

Cons

• No Medical Exam Policies: No medical exam policies are capped at $250,000, compared to the competitor's average of $400,000 in Wisconsin.
• Optional Riders: Only offers seven optional riders versus the Wisconsin market average of 12 policy add-ons.

#7 – John Hancock: Best for Wellness Programs

Pros

• Vitality Program: The Vitality wellness program reduces Wisconsin life insurance rates by up to 25% based on health metrics and activity tracking.
• Payment Platform: Its flexible payment platform offers six schedule options, saving Wisconsin customers in processing fees. Learn more about the best life insurance companies that let you pay by money order.
• Health Incentives: Health incentive rewards provided through fitness partners in Wisconsin have an average annual value of $635.

Cons

• Whole Life Rates: Whole life insurance rates are 23% above the Wisconsin market average, starting at $130 monthly.
• Rider Availability: There is limited rider availability, with only eight options offered to Wisconsin policyholders.

#8 – New York Life: Best for Financial Strength

Pros

• Financial Rating: New York Life's A++ financial rating provides security for Wisconsin's long-term policies.
• Hybrid Policies: Hybrid policies combine life insurance with long-term care, covering up to $2 million in Wisconsin nursing costs (Read More: Life Insurance Companies That Offer Hybrid Life Insurance Long-Term Care Policies).
• Estate Planning: Estate planning solutions offer specialized trusts for Wisconsin policies exceeding $5 million.

Cons

• Term Life Premiums: Wisconsin term life insurance rates are, on average, 31% higher than competitors, starting at $34 monthly.
• Policy Structure: The multi-tiered policy structure includes 27 variables affecting Wisconsin life insurance costs versus the standard 15-20.

#9 – Banner Life: Best for Term Conversion

Pros

• Term Conversion: Term conversion is available up to age 70, beating the Wisconsin market average by five years, with no additional medical exam.
• High Coverage: High-coverage policies offer up to $5 million in protection with rates 12% below Wisconsin's average.
• Digital Application: The digital application process approves 64% of Wisconsin policies within five business days.

Cons

• Rider Options: Only six rider options are available compared to the Wisconsin market average of 12 policy add-ons.
• Insurance Agents: Limited to 34 insurance agents across Wisconsin, with 28 counties lacking local representation (Read More: Buying Insurance Direct vs. Through an Agent).

#10 – AIG: Best for Global Coverage

Pros

• Global Coverage: Global coverage extends to 130+ countries without travel restrictions for Wisconsin policyholders. Learn more about its coverage in our AIG insurance review.
• Premium Return: Return of Premium life insurance in Wisconsin refunds 100% of paid term life premiums after 30 years.
• High-Net-Worth: The high-net-worth program offers specialized coverage up to $10 million, with exclusive wealth management services.

Cons

• Universal Life Rates: Universal life insurance rates in Wisconsin start at $108 monthly, 22% above the state average.
• Policy Customization: Policy customization is limited to nine riders, with three popular options unavailable in Wisconsin.

Life Insurance Costs in Wisconsin

Life insurance rates in Wisconsin vary significantly across providers. Monthly premiums range from $22 to $43 for term life policies and $88 to $130 for whole life coverage. The rates below are based on a standard $250,000 policy for a healthy 35-year-old non-smoker in Wisconsin.

Insurance Company	Term Policy	Whole Policy
	$34	$108
	$36	$123
	$43	$130
	$33	$112
	$27	$98
	$29	$105
	$34	$118
	$41	$128
	$37	$115
	$22	$88

State Farm provides more affordable base rates for term and whole life insurance than other companies, offering term life insurance for just $22 monthly and whole life policies from $88 per month.

Mutual of Omaha and Nationwide provide the next most affordable options, with term policies at $27 and $29, respectively. Customers pay $5-15 less each month with State Farm, but the actual cost differs according to personal circumstances, such as age and health status, along with coverage needs.

Available Life Insurance Coverage in Wisconsin

Insurance companies in Wisconsin provide standard coverage plans, including term life, whole life, universal life, and final expense policies, offering residents access to diverse life insurance options. Eight out of 10 companies offer comprehensive coverage across all policy types.

Insurance Company	Term Life	Whole Life	Universal Life	Final Expense	No-Medical-Exam
	✅	✅	✅	✅	❌
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	❌

The life insurance application process in Wisconsin differs depending on the policy and coverage you choose. For instance, universal life may require more detailed financial and medical underwriting due to its investment component and long-term flexibility, which can take longer to approve.

AIG and State Farm don't provide non-medical-exam options, though they maintain strong coverage in other categories. Other providers, such as Nationwide and Northwestern Mutual, have faster approvals when applying for life insurance and give customers better choices through basic application processes.

Ways to Save on Your Wisconsin Life Insurance

Wisconsin life insurance providers offer savings through different discounts, with possible reductions of up to 38% on premium rates.

Insurance Company	Non-Smoker	Healthy Lifestyle	Bundling	Loyalty	Automatic Payment
	10%	5%	16%	5%	3%
	8%	7%	11%	4%	2%
	9%	6%	7%	6%	3%
	10%	5%	13%	5%	3%
	12%	7%	8%	6%	3%
	9%	6%	18%	5%	3%
	8%	5%	14%	4%	3%
	11%	6%	9%	5%	3%
	10%	6%	12%	5%	2%
	7%	5%	17%	6%	4%

Bundling discounts lead to the biggest savings, up to 17% with State Farm. Non-smoker discounts vary significantly, from 7% to 12%, with Mutual of Omaha providing the most generous non-smoker benefits.

Savvy Wisconsin customers can maximize their savings by combining multiple discounts, particularly through providers like State Farm and Mutual of Omaha. Additionally, life insurance companies that offer discounts for being healthy save Wisconsin policyholders up to 7%.

Getting the Best Life Insurance in Wisconsin

State Farm, Nationwide, and Prudential have the best life insurance in Wisconsin. State Farm offers the lowest rates, starting at $22 monthly. Nationwide provides extensive coverage options with 37 optional riders, and Prudential features unique living benefits covering 14 critical illnesses.

Round of a-claws for Jake. pic.twitter.com/uCWUr68SBj

— State Farm (@StateFarm) January 6, 2025

Wisconsin residents can significantly reduce their premiums through bundling discounts, non-smoker benefits, and healthy lifestyle rewards.

To find the best life insurance coverage in Wisconsin that fits your needs, compare multiple quotes online, considering factors like term vs. whole life options, available discounts, and additional benefits.

Enter your ZIP code into our free quote comparison tool to instantly compare quotes from the best Wisconsin life insurance companies near you.